All of our Convention Educational Programming has been accredited by the State Board of Mortuary Science of New Jersey and submitted for accreditation to other state funeral director licensing authorities. This means that licensed funeral directors hailing from various parts of the country will have ample opportunity to earn the CEUs they need.

During the Convention’s Educational Programming, New Jersey licensees will have an opportunity to earn a required CEU in Funeral Directing Ethics at one of two sessions. This one-hour session is scheduled for Wednesday, September 27 and again on Thursday, September 28.

Convention Educational Programming

All programming is subject to change.

Stepping Out of the Shadows: The Benefits of Telling Your Story

with Jason Troyer, PhD

Tuesday, September 26  Noon to 1:00 p.m. and 3:00 p.m. to 4:00 p.m.

 

Funeral directors are taught to work behind the scenes and not draw attention away from the family or the decedent. Yet, consumers demand greater transparency from businesses than ever before. Jason Troyer, PhD will review various ways funeral directors can share their story, including why they have chosen the funeral profession, as an important part of enhancing community connections, building trust, and correcting myths and misconceptions.

5 Ways to Enhance Supercharge Your Website

with John Heald

Tuesday, September 26  Noon to 1:00 p.m. and

Wednesday, September 27  3:00 p.m. to 4:00 p.m.

 

Many activities that traditionally take place in a brick-and-mortar building now take place online. Are funeral directors placing enough emphasis on what their website can do for business? Using real examples, John Heald will share five ways to supercharge an existing funeral home website without spending any money or changing website providers.

New York Funeral Law*

with The New York State Funeral Directors, Inc.

Tuesday, September 26  12:30 p.m. to 2:30 p.m.

2 NY Law CEUs

(This is a two-hour seminar; you must attend the entire program to receive credit.)

 

Covering New York State’s Final Disposition and Preneed Funeral Laws, this presentation will explore how the law addresses the unique family structures and scenarios that are present in today’s society. It will also discuss New York State’s preneed statutes and appurtenant regulations.

Don’t Blame Cremation for Ruining Your Business

with Robert M. Boetticher Jr.

Tuesday, September 26  1:30 p.m. to 2:30 p.m.

Wednesday, September 27  8:00 a.m. to 9:00 a.m.

 

Cremation isn’t ruining your business, assumptions are. Learn the facts about cremation. Families are choosing cremation for all sorts of reasons, but do they really understand the importance of memorialization? Robert Boetticher Jr. will discuss strategies for applying statistics to invent creative sales strategies in a rapidly changing cremation-focused environment.

Embalming: Mediocre to Dynamic in 60 Minutes

with Matt Smith

Tuesday, September 26  1:30 p.m. to 2:30 p.m.

Wednesday, September 27  8:00 a.m. to 9:00 a.m.

 

How do you transform a massive trauma case to make it suitable for an open casket viewing? Presenter Matt Smith will share his experience and techniques on how to ‘save’ the decomposed, tissue-gas riddled body. He will demonstrate the power of airbrush cosmetics and share his quick and easy steps on how to put the ‘SMILE’ on every decedent.

Bring Leads into Your Sales Pipeline

with Dale Filhaber

Wednesday, September 27  8:00 a.m. to 9:00 a.m.

Thursday, September 28  2:15 p.m. to 3:15 p.m.

 

Every funeral home needs to market its services. The key to success is to market wisely and generate quality leads on an on-going basis. This presentation will cover prospecting by direct mail, telemarketing and digital media and how to integrate them in a seamless process.

Continuum of Care: Is Your Funeral Home Outside the Circle of Trust?

with Justin Baxley

Wednesday, September 27  9:30 a.m. to 10:30 a.m.

Thursday, September 28  12:45 p.m. to 1:45 p.m.

 

Client families are heavily influenced by the relationships and recommendations provided by those they trust in medical, long-term care and hospice organizations. Funeral homes, by and large, tend not to speak or understand the language of this cycle of care and fail to connect to it. Justin Baxley will provide an insider’s view of the “Continuum of Care” and offer practical insights on how to become preferable and recommendable to those who are closest to the bedside at the time of need.

The Future of Your Funeral Home: Preparing for Transition

with Nicolas S. Colanzi Jr., CPA;

Michelle E. Gasiorowski, CPA;

and John E. McGonigle, CPA

Wednesday, September 27  9:30 a.m. to 10:30 a.m.

Thursday, September 28  12:45 p.m. to 1:45 p.m.

 

This presentation is designed to inform New Jersey funeral home owners on the usefulness of a formal transition plan, typical components of such plans, common specific plan structures for New Jersey funeral homes, pitfalls to avoid and recommendations for getting started.

Facial Restoration and Restorative Techniques: Tips and Techniques for Typical Daily Challenges

with Wallace P. Hooker, CFSP

Wednesday, September 27  9:30 a.m. to 10:30 a.m.

Thursday, September 28  2:15 p.m. to 3:15 p.m.

 

Often, it is the smallest detail that can make the greatest difference. Designed for students, interns and ‘seasoned’ practitioners, Wallace P. Hooker, CFSP will cover challenges funeral directors face daily in overcoming facial and soft tissue disfigurement. Soft tissue repair and reconstructive efforts to overcome traumatic injuries, cancers, emaciation and swollen tissue of the visible areas of the face and missing features will be reviewed.

Now You See It, Now You Don’t: Traditions in Transition

with Todd W. Van Beck, CFSP

Wednesday, September 27  11:00 a.m. to Noon

Thursday, September 28  8:30 a.m. to 9:30 a.m.

 

Despite non-stop social media and technological advancement, the funeral director is the most powerful resource for communicating tradition in a world of constant transition. Todd W. Van Beck, CFSP will describe how it is the personal relationships that funeral directors forge with the individuals in their communities—without depending exclusively upon high technology—that matter most.

How to Drive Leads on Social Media, It’s Not Just 'Good Will' Marketing

with Ryan Thogmartin

Wednesday, September 27  11:00 a.m. to Noon

Thursday, September 28  8:30 a.m. to 9:30 a.m.

 

Are customers really using social media and do they want to talk about funeral homes? Of course. Ryan Thogmartin will show real life examples of funeral homes who are using engaging content to drive real leads and conversions. Participants will receive powerful content that is helping funeral companies across the country be the “go-to” source for death conversations—and the consumer is the one starting the conversation.

Got Ethics: I’ve Just Been Dying to Tell You

with Chuck Gallagher

Wednesday, September 27  11:00 a.m. to Noon

Thursday, September 28  8:30 a.m. to 9:30 a.m.

 

In today’s world of high expectations and instant recording it’s never been more important to exhibit the highest in ethical standards in funeral service. In this fast-paced presentation, Chuck Gallagher will reveal the consequences of the unethical decisions he made in his own attempt to build the great American dream for himself and his family.

 

CONTACT

New Jersey State Funeral Directors Association, Inc.

P.O. Box L, Manasquan NJ 08736-0642

800.734.3712  •  Fax: 732.974.8144

www.njsfda.org  •  convention@njsfda.org

Convention Educational Programming

CONTACT

New Jersey State Funeral Directors Association, Inc.

P.O. Box L, Manasquan NJ 08736-0642

800.734.3712  •  Fax: 732.974.8144

www.njsfda.org  •  convention@njsfda.org

Convention Educational Programming

New York Funeral Law*

with the New York State Funeral Directors Asscociation, Inc.

Tuesday, September 26  
12:30 p.m. to 2:30 p.m.

2 NY Law CEUs

(This is a two-hour seminar; you must attend the entire program to receive credit.)

 

Covering New York State’s Final Disposition and Preneed Funeral Laws, this presentation will explore how the law addresses the unique family structures and scenarios that are present in today’s society. It will also discuss New York State’s preneed statutes and appurtenant regulations.

5 Ways to Enhance Supercharge Your Website

with John Heald

Tuesday, September 26 
Noon to 1:00 p.m. and

Wednesday, September 27 
3:00 p.m. to 4:00 p.m.

 

Many activities that traditionally take place in a brick-and-mortar building now take place online. Are funeral directors placing enough emphasis on what their website can do for business? Using real examples, John Heald will share five ways to supercharge an existing funeral home website without spending any money or changing website providers.

Don’t Blame Cremation for Ruining
Your Business

with Robert M. Boetticher Jr.

Tuesday, September 26  
1:30 p.m. to 2:30 p.m.

Wednesday, September 27 
8:00 a.m. to 9:00 a.m.

 

Cremation isn’t ruining your business, assumptions are. Learn the facts about cremation. Families are choosing cremation for all sorts of reasons, but do they really understand the importance of memorialization? Robert Boetticher Jr. will discuss strategies for applying statistics to invent creative sales strategies in a rapidly changing cremation-focused environment.

Embalming: Mediocre to Dynamic
 in 60 Minutes

with Matt Smith

Tuesday, September 26  
1:30 p.m. to 2:30 p.m.

Wednesday, September 27  
8:00 a.m. to 9:00 a.m.

 

How do you transform a massive trauma case to make it suitable for an open casket viewing? Presenter Matt Smith will share his experience and techniques on how to ‘save’ the decomposed, tissue-gas riddled body. He will demonstrate the power of airbrush cosmetics and share his quick and easy steps on how to put the ‘SMILE’ on every decedent.

Bring Leads into Your Sales Pipeline

with Dale Filhaber

Wednesday, September 27 
8:00 a.m. to 9:00 a.m.

Thursday, September 28 
2:15 p.m. to 3:15 p.m.

 

Every funeral home needs to market its services. The key to success is to market wisely and generate quality leads on an on-going basis. This presentation will cover prospecting by direct mail, telemarketing and digital media and how to integrate them in a seamless process.

Continuum of Care: Is Your Funeral Home Outside the Circle of Trust?

with Justin Baxley

Wednesday, September 27 
9:30 a.m. to 10:30 a.m.

Thursday, September 28  
12:45 p.m. to 1:45 p.m.

 

Client families are heavily influenced by the relationships and recommendations provided by those they trust in medical, long-term care and hospice organizations. Funeral homes, by and large, tend not to speak or understand the language of this cycle of care and fail to connect to it. Justin Baxley will provide an insider’s view of the “Continuum of Care” and offer practical insights on how to become preferable and recommendable to those who are closest to the bedside at the time of need.

Facial Restoration and Restorative Techniques: Tips and Techniques for Typical Daily Challenges

with Wallace P. Hooker, CFSP

Wednesday, September 27 
9:30 a.m. to 10:30 a.m.

Thursday, September 28
2:15 p.m. to 3:15 p.m.

 

Often, it is the smallest detail that can make the greatest difference. Designed for students, interns and ‘seasoned’ practitioners, Wallace P. Hooker, CFSP will cover challenges funeral directors face daily in overcoming facial and soft tissue disfigurement. Soft tissue repair and reconstructive efforts to overcome traumatic injuries, cancers, emaciation and swollen tissue of the visible areas of the face and missing features will be reviewed.

How to Drive Leads on Social Media, It’s Not Just 'Good Will' Marketing

with Ryan Thogmartin

Wednesday, September 27 
11:00 a.m. to Noon

Thursday, September 28 
8:30 a.m. to 9:30 a.m.

 

Are customers really using social media and do they want to talk about funeral homes? Of course. Ryan Thogmartin will show real life examples of funeral homes who are using engaging content to drive real leads and conversions. Participants will receive powerful content that is helping funeral companies across the country be the “go-to” source for death conversation—and the consumer is the one starting the conversation.